Baker Street Properties designs new FMCG Warehouse Solution for Super Group

Super Group Cape Town New Warehouse

The market for fast-moving consumer goods (FMCG) in South Africa is highly competitive, where a warehouse solution is integral to a cost-effective and agile supply chain. An FMCG warehouse is usually complex, typically accommodating a broad variety of products, storage facilities and different handling situations. Furthermore, timing is of the essence for FMCG providers where the fast-handling of products often requires cross-docking supported by first-in, first-out principles. Baker Street Properties consults on warehouse solutions for a variety of companies, with Super Group Trading being the latest high-profile FMCG client.

About Super Group

Founded in 1986, Super Group markets itself as a broad-based supply chain management business. Listed on the JSE with an international footprint, the company offers expertise in supply chain mobility, processes and vehicle fleets with a strong technology focus. Services are comprehensive, including the planning and management of all supply chain activities including sourcing, procurement, transport, warehousing and distribution.

A discerning warehouse solution

Baker Street Properties was represented by Dylan Pelton, an industrial property broker who was tasked to identify a warehouse solution for the company within a 5-month timeline. With the original brief requiring a new build or development, it quickly became evident that the company needed a property with significant yard space (about 13 000m2) which did not prove to be the most efficient solution.

In search of existing properties, Pelton identified a property in Parow that could be upgraded to meet the desired efficiencies of a new development as well as the significant office component Super Group wished to incorporate in their warehouse solution. The landlord, Capital Property Fund, contributed to a very efficient leasing process as well as a contribution towards the extensive upgrades. After extensive work on the property, Pelton welcomed the company to their new premises in June 2017. We look forward to the business journey ahead with Super Group.


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